2025 marked a defining year for SKETCHURE, one driven by regional presence, global exposure, and impactful design projects across commercial, retail, and residential sectors. From attending leading international design exhibitions to delivering thoughtfully crafted interiors, SKETCHURE continued to strengthen its position as a forward-thinking interior design brand.
SKETCHURE at Regional & Global Design Events
Participation in key regional and international design platforms gaining exposure to new trends, innovative approaches, and emerging materials. The following highlights summarize the most significant events and learnings from this year’s engagements:
1. Oman Design & Build Week
Oman Design & Build Week represented a key milestone in SKETCHURE’s regional journey. The event offered valuable exposure to global design trends, innovative workplace concepts, and international best practices. It also created meaningful opportunities to connect with industry leaders and design professionals from across the region.
A particular highlight was “The Future of Workplace” workshop, which provided forward-looking insights into evolving office environments, flexibility, and employee-centric design. These learnings reinforced SKETCHURE’s commitment to developing future-ready workplace solutions that align with global standards while remaining tailored to local market needs.
2. INDEX Expo Dubai 2025
As the MENA region’s leading interiors exhibition, INDEX Expo Dubai 2025 served as a global hub for inspiration, innovation, and collaboration. Bringing together top designers, manufacturers, and decision-makers from around the world, the exhibition showcased the latest advancements in interior design and fit-out solutions.
SKETCHURE’s presence at INDEX reflected our dedication to staying aligned with international design movements, sourcing innovative ideas, and translating global inspiration into impactful, client-focused design solutions across the region.
3. Belgium Innovation Tour
This year, SKETCHURE’s CEO, Mahmoud Zohny, participated in the Belgium Innovation Tour, an exclusive experience that brought together architects, designers, developers, and industry experts to explore sustainable design, material innovation, and forward-thinking architectural practices.
Over the course of two days, the tour offered deep insights into Europe’s approach to sustainability, advanced materials, and design excellence.
Featured Projects of 2025 by SKETCHURE
Here is a selection of key projects across Commercial & Office, Retail & Showroom, and Residential sectors showcasing diverse design solutions and execution across different environments:
A. Commercial & Office Projects
Projects designed to enhance workplace efficiency, strengthen brand identity, and elevate employee experience through functional planning and modern interior solutions:
1. Bashar Soft – Office Interior (Cairo, Egypt)
A dynamic office redesign for Bashar Soft, the parent company of Wuzzuf and Forasna, centered around creativity and collaboration. Vibrant color palettes, acoustic solutions, and flexible work zones were introduced to enhance productivity while reinforcing the brand’s energetic identity.
2. EJADA Cairo – Office Headquarters (New Cairo, Egypt)
This large-scale headquarters spans six floors and is designed around a distinctive “space journey” concept. The layout strategically zones areas to encourage flow, focus, and innovation, creating a workplace that reflects EJADA’s identity while supporting efficient and inspiring work environments.
3. EJADA Alexandria – Office Space (San Stefano, Alexandria)
Building on the design language of the Cairo headquarters, EJADA Alexandria carries the same brand-driven identity and productivity-focused approach, thoughtfully adapted to a new location, scale, and spatial context.
4. Tamweely – Financial Workspace (Cairo, Egypt)
The Tamweely workspace combines modern office functionality with refined furniture selections and branded elements. The design reflects the company’s growth, professionalism, and evolving business culture, delivering a balanced and contemporary financial environment.
B. Retail & Showroom Projects
Experiential spaces focused on customer interaction, product presentation, and brand expression within commercial environments:
1. Genesis Showroom – Automotive Retail (New Cairo, Egypt)
Designed for Ghabour Automotive, the Genesis showroom offers a sophisticated and welcoming retail experience. The space elevates brand presence through refined detailing, spatial flow, and a customer-centric layout that enhances the overall showroom journey.
2. The Emirates Group – Retail store (New Cairo, Egypt)
This retail project embodies the essence of The Emirates Group through thoughtful interior design that seamlessly blends brand storytelling with functional retail planning, resulting in an engaging and immersive customer experience.
C. Residential Projects
Personalized living spaces designed for comfort, aesthetics, and lifestyle enhancement, blending functionality with refined interior detail:
1. Villa Dubai – Residential Interior (Dubai, UAE)
A high-end villa project in Dubai that showcases SKETCHURE’s residential expertise in the Emirates. The design blends luxury finishes with tailored spatial planning, delivering a modern living experience defined by comfort, elegance, and functionality.
2. Villa Badya – Residential Interior (Egypt)
A refined residential project in Badya (villa) emphasizing sophisticated aesthetics, personalized detailing, and a strong sense of comfort. The design reflects SKETCHURE’s ability to translate lifestyle aspirations into premium living spaces.
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