In cinema, interiors do more than set the scene. Lighting builds atmosphere, colours evoke emotion, and furniture, layout, and spatial details reveal clues about the characters and their world.
These same principles can shape real interiors. By considering how a space is revealed, experienced, and remembered, designers can create environments that communicate personality, guide attention, and tell stories beyond aesthetics.
Our CEO, Mahmoud Zohny, attended an exclusive event hosted by T&D Design and Sedus, celebrating their longstanding partnership and the local assembly of the se:kit chair in Egypt. The evening brought together industry leaders and design professionals for inspiring discussions on workplace design, the evolving work environment, and the future of the industry.
Featured Project
Oriental Weavers DropBuy
City Centre Almaza
How do you bring the experience of shopping for carpets into a compact, technology-driven retail space? For Oriental Weavers DropBuy, SKETCHURE developed a circular kiosk concept built around a 360° customer journey. Interactive touchscreens, curated carpet samples, QR-enabled product browsing, and AI-powered personalization through OW Studio connect physical products with digital discovery.
The result is a retail experience that brings Oriental Weavers’ manufacturing heritage into a new, interactive format, making product exploration more engaging and accessible.
Spanning 7,800 m² across six floors in New Cairo, Ejada’s headquarters brings a futuristic, spaceship-inspired concept into a functional workplace.
At its heart is a central atrium connecting the different work zones, much like planets orbiting a shared centre. Sharp architectural lines, clean materials, ergonomic planning, and carefully considered acoustics bring the concept to life while supporting focus, collaboration, and flexibility.
