A strong executive office is not defined by size alone. Our latest guide explores how layout,
privacy, material choices, lighting, and meeting zones come together to shape a space. It also
looks at how executive offices across the Middle East can balance authority, brand expression, and
day-to-day functionality without relying on excess.
SKETCHURE is celebrating the official launch of our Arabic website, making it easier for
Arabic-speaking audiences to explore our services, projects, and approach in the language with
which they are most comfortable. It marks an important step in how we present the brand and
connect with a wider regional audience.
Marsoum is a 600 m2 office space in Smouha, Alexandria, designed for the real estate development
sector. Through smart planning, refined materials, and optimized lighting, the project was shaped
to support collaboration and focus in equal measure. The result is a modern workspace that feels
clear, functional, and well-resolved from both a visual and practical standpoint.
This month’s Pinspiration highlights a collection of rustic garden décor ideas that bring together
natural textures, outdoor warmth, and a more relaxed design language. A useful board to save if
you’re exploring ways to make outdoor spaces feel more inviting, grounded, and full of character.
This month, we’re catching up with Hagar Khaled, SKETCHURE’s Marketing Specialist, to talk about
the strategy behind SKETCHURE’s voice, the kind of ideas that excite her most, and how she helps
translate the brand’s character into communication people can actually feel.
01
What kind of client reaction, comment, or message makes you feel a post really did its job?
When I
get messages like: ‘I really love your page’s content’ or ‘your marketing feels different’,
or when clients show excitement to work with us; that’s when I feel like the marketing
really did its job.
02
If SKETCHURE’s brand voice were a physical space, what would it feel like to walk into?
SKETCHURE’s brand voice is inspiring and visionary. If it were a physical space, it would
feel calm yet memorable; a space with strong character, smart details, and a premium touch,
where design feels both functional and emotional.
03
What kind of brief instantly excites you as a marketer at SKETCHURE?
When
it’s for a big project with a new concept, something fresh that challenges us to think
differently and create a new approach. That’s what feels most like SKETCHURE.
04
What is one project, campaign, or content piece that made you think, “Yes, this feels
exactly like us”?
The content series that really felt like, ‘this is us’ was the Team Talk campaign, where we
featured our team and their mindsets. It helped us show SKETCHURE’s real people and real
thoughts.
05
If someone who knows you well had to describe your vibe at the office in three words, what
do you think they would say?
I had
to get help from my teammates for this one, and this is what they said: “Cheerful,
attentive, and considerate.” Their words, not mine.
