The Vision Behind The Collaboration
The collaboration between SKETCHURE and Genesis Egypt was approached with great excitement and commitment from both sides, both valuing good craftsmanship and creative minds. For the Genesis Showroom in Egypt, sophistication and luxury were dominant features required to show the heart of the brand. In addition, it was envisioned to cater to a whole sensory experience that projects the identity of Genesis. Considering these requirements, our team at SKETCHURE along with the Genesis team met on a shared vision, and brought to life the impeccable showroom.
SKETCHURE’s Process
As our team took on this exciting project, we followed a set of steps that structure our process for the project. These steps include:
- Communicating the vision & developing a timeline
- Creating Scheme Boards & Receiving Feedback
- Crafting a moodboard & Creating the design
- Executing the project from design to installation
We make sure we follow this structured process, regardless of the size or scope of the project, to make sure our work is timely and organized, and meets the expectation of the client. For the Genesis Showroom, our team at SKETCHURE in collaboration with WOODCHURE’s team were entrusted with the furnishing and project management. Even though there were some challenges, we were able to deliver exceptional results.
The Final Experience
Stepping into the Genesis Showroom after completion, we were able to see the initial vision, hard work, and innovative efforts come to life in a very elegant representation. Every detail, every element was crafted and installed with purpose, making the showroom a space where people can experience the Genesis identity.
Explore our retail interior design in the UAE.
Innovative elements such as the elevated brand cube, the smoothly curved lounge wall, and the elegant brand wall were prominent examples of the mastery and artisanship of our team at SKETCHURE, in collaboration with the WOODCHURE team, powered by ZF Holding. In addition, the lounge area including the wall, table, and partitions, were crafted with precision, bringing out the elegant essence of the Genesis brand. The whole showroom speaks of the hard work both parties exerted and the commitment to bring out the best result and exceed expectations.
Beyond The Showroom
This project marks the shift in how automotive retail spaces are envisioned. Considering the growth in digital transformation in recent years, our team at SKETCHURE is taking advantage of this opportunity to reimagine the way we design spaces through storytelling and honest connections. As we evolve, we are understanding that showrooms are no longer strictly places for transactions, however, they are immersive brand environments that shape the way we perceive and experience those spaces.
As part of our commitment to continuously evolve, this opportunity was a huge step up the growth ladder, where we were able to gain experience and insights as well as get inspired by the dynamic vision and creative concepts included in this showroom. This special project marks a milestone in our journey to redefine how spaces are designed, perceived, and interacted with.
View the full project here
